An “Orientation on Social and Behavior Change Communication (SBCC) for Programme Managers” was held in Delhi on Saturday, 3 September 2016. Programme managers, communication officers, team leaders, and practitioners of behavior change communication from six organisations - FHI360, Mott MacDonald, Pathfinder International, PATH, Sambodhi Research and Communications, WaterAid, and New Concept participated in the orientation.

The content of the workshop was based on the TARANG Module developed by UNICEF and endorsed by Ministry of Health & Family Welfare, which was customized to the needs of the participants based on their organisation and individual profiles.

This appreciation course covered content on Theories of Development Communication, Changing Paradigms in Development communication covering Evolution from IEC-BCC-SBCC, and Socio Ecological Model (SEM). The SEM was elaborated using the communication strategy developed and adopted by UNICEF for Mission Indradhanush; Stages of Behaviour Change Communication; and Communication planning models and analysis tools elaborating how theory and research inform practice. Giving primacy to engagement of participants in the course of conducting the workshop, the trainers adopted appropriately designed job aids and tools.

The orientation workshop has set the ball rolling for further expansion of the initiative. New Concept will be organising a series of such orientation courses as well as more intense and customised training tailored to specific project, programme and organisation needs.

For more information write to sbcc@newconceptinfosys.com.


What the participants had to say

BCC session was engaging, energizing and participatory! - Varun Mohan, Sambodhi

I liked the session on Changing Paradigms in Development Communications. It was very easily and interactively explained. - Divya Chadha, WaterAid

The orientation was very good and informative for beginners. A good job was done of condensing the theories and giving a snapshot, it is a difficult task, and was done in an easy and participative manner. - Sushmita Malaviya, PATH